Unit 20 - Create a marketing campaign

  M3 Codes and Conventions   Slogan/tag line I used ‘Reuse Recover Rediscover’ as my tagline as I wanted to relate my product to my audiences through the use of catchy/unforgettable play on words with them all beginning with RE. I used this slogan as it might create awareness of my brand in my audience, this will help my brand and product succeed, and create a successful campaign. Slogans are very important in establishing an audience because it creates recognition and trust between brands, partners and consumers. Logo My logo is unique as it is bold and represents my product, by being in the front and centre using colour and layout to my advantage. My logo is my company and product name meaning it is easily memorable. My logo was very important to use because it makes sure people and recognise the products and also creates an opportunity for them to share my brand and a recognisable logo makes it so much easier for my audience to grow. USP I have a unique selling point that l...

  Unit 20 M2 Justify Colours My colour scheme is focussed around of being a healthy, fruity drink so it includes a nice, summery blue to represent the blue raspberry flavour and some calm, temperate red to represent the tropical punch flavour. Both colours fit together on the advert and neither one steals the attention from the other. I wanted people to feel like summer is wherever they are when they are carrying this drink, as these colours can also represent happiness through their shade and brightness.   Font My designs all use the same  Univers  font as it is bold and represents the design well. The final shot of my filmed audio-visual promo contain my brand logo with this font. It gives a feeling of importance when being carried around from its strong, bold appearance, which makes people want to buy the drink more. Just like before, the font on the can design represents the flavour of the drink, with blue raspberry being blue and tropical punch being red. The fo...

       Unit 20 D2 Technical and aesthetic properties   In my web & print adverts as well as audio-visual promo, I have used a range of technical and aesthetic properties that combine my ideas and designs to the requirements by the client brief. Throughout each advert, my goal was simple, and it was the make the audience feel a sense of curiosity, through-the-use-of graphics such as bubbles and bright colours. I wanted to add an aspect of story to my advert by including people in it and building up to inevitable reveal of my drink and design, whilst still sticking to a modern product.  A shot of my can sliding creates a feeling of depth in the advert as it isn’t still and may feel like it is almost coming towards the audience for them to grab it. It makes the can feel important and creates greater interest in the drink.    My first can design was like my final design however it did not look high level as there were no reflections, shadows, high...

  Unit 20 D1 Legal and Ethical   Copyright I must ensure that all material in my advert were created by me, such as videos, audio/music, designs and graphics. I created all graphics on my can including shapes and PNG images. I made sure i complied with copyright laws because i could get into a lot of trouble if i used content that didn't belong to me, which could have ranged from a strike on my advert, or to lawsuits that could create a bad image on my brand. Copyright in my adverts includes graphics, sounds, fonts, and even possible layouts.   Royalties I must make sure any music I use is either royalty free or I pay for royalties to use, and just like the music, I must ensure all footage, graphics and designs are all royalty or that I have paid for royalties. I used a subscription to epidemicsound.com which gives me full royalties to download and use all sound effects on that website.   Offensive language/behaviour My advertisement doesn’t contain any speech howeve...

 Pitch My product is a healthy hydration drink that is suitable for a variety of different groups of people (including old, young, gym-goers, gamers or people sensitive to caffeine). My drink will contain 20% coconut water, and will not contain any other artificial colours, flavours or caffeine or added sugars. This will help me target my correct audience of 16–25-year-olds, who predominantly focus on their health. This drink was designed to be enjoyed by almost anyone to improve anyone's quality of life. Social Grade The social grade my campaign will be targeting is social grade C1, C2, D and E as my drink is not aimed at administrative people. My drink is healthy, fruity and fizzy drink, which could be seen as unprofessional to some audiences. Mode of address My advert will communicate to the audience through indirect address as my campaign will not contain any dialogue and the character will not look at the camera. Shot types: Medium shot, Pann...

  Table of Contents Introduction Positives of Nike’s campaign Positives of Apple’s campaign Negatives of Coca-Cola’s campaign Bibliography       Introduction   I will be discussing the delivery and consistency of different cross media advertising campaigns across different forms. I will be evaluating Nike’s ‘Just do it’ campaign and Apple’s ‘Get a Mac’ campaigns and how they effectively used multi-channel campaigns. I will talk about both companies target audiences as well as the use of celebrity endorsements, tagline and more. Positives of Nike’s campaign   Nike successfully showed that brands can really connect with the correct audience if you correctly broadcast your campaign. The iconic slogan originated in 1988, where the campaign featured professional and amateur athletes talking about their accomplishments. One of the first TV spots showed an 80-year-old marathon runner, where he shows how he runs 17 miles every morning; this was an effective way for...

     Risk assessment template     Company name: WRLD Hydration                              Assessment carried out by: Noah Lawton     Date of next review: 31/01/22                           Date assessment was carried out: 20/01/22   What are the hazards? Who might be harmed and how? What are you already doing to control the risks? What further action do you need to take to control the risks? Who needs to carry out the action? When is the action needed by? Done               Cable trip hazard Actors, camera crew Ensuring all personnel are aware of possible cables Ensure all cables are tied and managed and out of the way of the crew ...