M2 Justify design choices you've made

 Unit 20 M2 Justify

Colours

My colour scheme is focussed around of being a healthy, fruity drink so it includes a nice, summery blue to represent the blue raspberry flavour and some calm, temperate red to represent the tropical punch flavour. Both colours fit together on the advert and neither one steals the attention from the other. I wanted people to feel like summer is wherever they are when they are carrying this drink, as these colours can also represent happiness through their shade and brightness.

 

Font

My designs all use the same Univers font as it is bold and represents the design well. The final shot of my filmed audio-visual promo contain my brand logo with this font. It gives a feeling of importance when being carried around from its strong, bold appearance, which makes people want to buy the drink more. Just like before, the font on the can design represents the flavour of the drink, with blue raspberry being blue and tropical punch being red. The font being smooth and simple means that it can be targeted at more audiences as it won’t be assumed at one set of people, such as a cursive font being aimed more at females.

 

Message

The message that I wanted to get across each campaign was an idea of full refreshment; I wanted to create a sense of curiosity in my audience with another goal being to ensure my audience they can achieve anything they want with a little boost of hydration and health even if other obstacles are thrown at them in life. 

 

Tag Line

My tagline is simple yet effective at getting my audience to do the right thing, I wanted to promote an idea of recycling while also giving the health benefits. My tagline is ‘Reuse Recover Rediscover’ as I wanted people to know that the can is capable of being recycled and reused in the future, and people can recover if they are ever feeling low or tired, and they can rediscover passions they thought they had lost. The tagline is easy to remember as each word starts with the same two letters ‘RE’.

 

Legal & Ethical

My can designs & adverts are fully legal as the can was designed fully by me and the advert was filmed, edited, and distributed by me. Any products from other brands were turned around so there were no labels or companies, or franchises shown other than my own. Also, I was the actor in my advert therefore there are no chances of disputes with actors. The advert was filmed in my house, which means there were no requirements for a permit to film in private property. My can designs and adverts are fully ethically acceptable as it does not contain any offensive material such as swearing, sexually explicit content or violence. I made sure while filming that there were no opportunities for mistakes to be made and made sure all settings where clear and ready before shooting our cinematics.

 

Layout

The layout of my can is simple, from the colours to the shapes and fonts, which also makes it modern and realistic. All additions to my desgins can be justified and there are no unneeded and unnecessary designs.

 

Representation

My advert features one actor, which may impact the target audience, as people may think the advert is mainly focussed on males, however this isn’t the case. My drink doesn’t aim at any specific gender, race or sexuality. My drink does aim at people aged 16-25 however as they are more active and may represent the brand more with the idea of modernism.

Mode of Address

My campaign will use indirect address as throughout the advert the character doesnt talk or communicate to the audience with speech but rather with actions. This further targets my preferred social grade as it may be more unprofessional as people in Grade A and B might want direct address to appeal them whereas lower classes might not be so much influenced by the person but rather influenced by the appearance of the product alone.