Unit 20 - Create a marketing campaign

  Unit 20 P4 Document your adverts   In the advert I made sure the colours are bright and that the design is distinct and easily recognisable. My goal was to create a modern, fun and aesthetic design that is both professional and luxurious.   The bold, black background because I wanted all the focus to be on the design without having any distractions. I added a message of ‘Reuse Recover Rediscover’ so every customer is aware of the message. I took some inspiration from this design in my next design however I made my next design a lot more professional.   In my original design the colours and layout were too simple and i wanted something that would stand out, so I changed my design to make sure I achieved that, as well as following the client brief. The client brief told me I needed to create a healthy fizzy drink with an option of five flavours including a strawberry, banana, mango, pineapple and apple. This first design doesn’t really aim at the correct target au...

  B&Q Build a life Aims & Objectives B&Q worked with uncommon to create an   advert  to help them “Get their Mojo back” (Contagious 2020). The B&Q team was relatively new however they came to uncommon with a clear brief. Uncommon wanted to ”drive emotional connection back to the brand” & “reinstate its meaningful place back in UK culture” (Contagious 2020). “B&Q recognized that they had lost their identity and wanted help to redefine what it represents. (Contagious 2020) “ This was because they suffered a revenue loss during the Covid-19  pandemic  and they wanted to rebuild themselves. Target Audience B&Q has a wide audience, which includes many types of people- from people who are renovating their homes, to people renting their homes, & even people who haven’t shopped there before, who don’t know what B&Q is about.  B&Q wants to reconnect with the purpose and meaning of DIY & Home improvements. This also follows...

  M3 Codes and Conventions   Slogan/tag line I used ‘Reuse Recover Rediscover’ as my tagline as I wanted to relate my product to my audiences through the use of catchy/unforgettable play on words with them all beginning with RE. I used this slogan as it might create awareness of my brand in my audience, this will help my brand and product succeed, and create a successful campaign. Slogans are very important in establishing an audience because it creates recognition and trust between brands, partners and consumers. Logo My logo is unique as it is bold and represents my product, by being in the front and centre using colour and layout to my advantage. My logo is my company and product name meaning it is easily memorable. My logo was very important to use because it makes sure people and recognise the products and also creates an opportunity for them to share my brand and a recognisable logo makes it so much easier for my audience to grow. USP I have a unique selling point that l...

  Unit 20 M2 Justify Colours My colour scheme is focussed around of being a healthy, fruity drink so it includes a nice, summery blue to represent the blue raspberry flavour and some calm, temperate red to represent the tropical punch flavour. Both colours fit together on the advert and neither one steals the attention from the other. I wanted people to feel like summer is wherever they are when they are carrying this drink, as these colours can also represent happiness through their shade and brightness.   Font My designs all use the same  Univers  font as it is bold and represents the design well. The final shot of my filmed audio-visual promo contain my brand logo with this font. It gives a feeling of importance when being carried around from its strong, bold appearance, which makes people want to buy the drink more. Just like before, the font on the can design represents the flavour of the drink, with blue raspberry being blue and tropical punch being red. The fo...

       Unit 20 D2 Technical and aesthetic properties   In my web & print adverts as well as audio-visual promo, I have used a range of technical and aesthetic properties that combine my ideas and designs to the requirements by the client brief. Throughout each advert, my goal was simple, and it was the make the audience feel a sense of curiosity, through-the-use-of graphics such as bubbles and bright colours. I wanted to add an aspect of story to my advert by including people in it and building up to inevitable reveal of my drink and design, whilst still sticking to a modern product.  A shot of my can sliding creates a feeling of depth in the advert as it isn’t still and may feel like it is almost coming towards the audience for them to grab it. It makes the can feel important and creates greater interest in the drink.    My first can design was like my final design however it did not look high level as there were no reflections, shadows, high...

  Unit 20 D1 Legal and Ethical   Copyright I must ensure that all material in my advert were created by me, such as videos, audio/music, designs and graphics. I created all graphics on my can including shapes and PNG images. I made sure i complied with copyright laws because i could get into a lot of trouble if i used content that didn't belong to me, which could have ranged from a strike on my advert, or to lawsuits that could create a bad image on my brand. Copyright in my adverts includes graphics, sounds, fonts, and even possible layouts.   Royalties I must make sure any music I use is either royalty free or I pay for royalties to use, and just like the music, I must ensure all footage, graphics and designs are all royalty or that I have paid for royalties. I used a subscription to epidemicsound.com which gives me full royalties to download and use all sound effects on that website.   Offensive language/behaviour My advertisement doesn’t contain any speech howeve...