M3 Codes and Conventions

 M3 Codes and Conventions

 

Slogan/tag line

I used ‘Reuse Recover Rediscover’ as my tagline as I wanted to relate my product to my audiences through the use of catchy/unforgettable play on words with them all beginning with RE. I used this slogan as it might create awareness of my brand in my audience, this will help my brand and product succeed, and create a successful campaign. Slogans are very important in establishing an audience because it creates recognition and trust between brands, partners and consumers.

Logo

My logo is unique as it is bold and represents my product, by being in the front and centre using colour and layout to my advantage. My logo is my company and product name meaning it is easily memorable. My logo was very important to use because it makes sure people and recognise the products and also creates an opportunity for them to share my brand and a recognisable logo makes it so much easier for my audience to grow.

USP

I have a unique selling point that links my brand to Juice WRLD, who is a huge, well-known rapper/hip-hop artist. Fans of Juice WRLD may have increased interest in my brand as it is very inspired by hip-hop and also positive people with mindsets that they may want to share within their own community, and further grow the products and desire for the drink.

Icons

My design is sleek, simple and modern, which makes my brand easily recognisable to help sell my brand to the audience. I made sure i used bright coloured icons as it can aim at multiple types of audiences such as male&female and young&old.

Product Demonstration

In my TV advert, I have a scene where my actor takes a sip of the drink, which shows the reaction of a highly satisfied customer. I show a clip of the can being opened which creates satisfaction for the audience and need to try the product themselves.

Persuasive language

I used a persuasive message in my Web and Print adverts telling my audience to ‘resist the temptation’, which is done to develop curiosity in the consumers. My TV advert doesnt have any dialogurle which means it doesnt contain as much persuasive language, instead it prompts the audience to try my product through a smooth sequence and clips of my product.

Mode of address

The adverts indirectly speak to the audience, where in the TV advert the build-up to the drink created a build-up of curiosity, and the web and print adverts, the tone of the message indirectly attempts to force thirst and desire in the audience. My advert doesnt contain any dialogue therefore the audience is addresses indirectly with it never directly telling them to purchase a can, instead i wanted people to feel desire for the drink. I also dont include a specific type of audience therefore my advert can aim at any person that wants to try it.

Technical Codes

The TV advert consists of low angle shots, which may connote the idea of power. The advert is edited to be slow and build-up, which makes the product feel luxurious and expensive even though it is not expensive.

Audio Codes

My TV advert doesn’t contain any dialogue, only a simple gasp sound effect. All the clips were recorded with no sound therefore all sound in the advert is non-diegetic. The advantage of having no dialogue is that the campaign can run smoothly throughout multiple countries without being dubbed or subtitled. This is good as it reaches the maximum possible audience and creates a successful cross-media campaign.