Unit 20 - Create a marketing campaign

Production Schedule Conventions: The date that the advert is released is important because the advert can be subjective and may only be effective at certain points of the year, such as sportswear during the summer or back to school adverts during summer holidays. Place of purchase is important because it depends how accessible it is, such as whether the brand has global stores or is limited to a specific country.  Branding such as logos, brand symbol or prominent images can boost a brand sales because one good advert can create a positive look for a brand. Persuasive text, images and colours will help to boost the performance of an advert because it is really easy to get peoples attention as long as you do it in the correct way. Genre: Specific images create a certain type of representation for an advert. Companies must consider what is appropriate for the genre they are portraying. Images should also be framed in relevant places because...

  Unit 20 P4 Document your adverts   In the advert I made sure the colours are bright and that the design is distinct and easily recognisable. My goal was to create a modern, fun and aesthetic design that is both professional and luxurious.   The bold, black background because I wanted all the focus to be on the design without having any distractions. I added a message of ‘Reuse Recover Rediscover’ so every customer is aware of the message. I took some inspiration from this design in my next design however I made my next design a lot more professional.   In my original design the colours and layout were too simple and i wanted something that would stand out, so I changed my design to make sure I achieved that, as well as following the client brief. The client brief told me I needed to create a healthy fizzy drink with an option of five flavours including a strawberry, banana, mango, pineapple and apple. This first design doesn’t really aim at the correct target au...

  B&Q Build a life Aims & Objectives B&Q worked with uncommon to create an   advert  to help them “Get their Mojo back” (Contagious 2020). The B&Q team was relatively new however they came to uncommon with a clear brief. Uncommon wanted to ”drive emotional connection back to the brand” & “reinstate its meaningful place back in UK culture” (Contagious 2020). “B&Q recognized that they had lost their identity and wanted help to redefine what it represents. (Contagious 2020) “ This was because they suffered a revenue loss during the Covid-19  pandemic  and they wanted to rebuild themselves. Target Audience B&Q has a wide audience, which includes many types of people- from people who are renovating their homes, to people renting their homes, & even people who haven’t shopped there before, who don’t know what B&Q is about.  B&Q wants to reconnect with the purpose and meaning of DIY & Home improvements. This also follows...