P4 Documenting your advert

 Unit 20 P4 Document your adverts 

In the advert I made sure the colours are bright and that the design is distinct and easily recognisable. My goal was to create a modern, fun and aesthetic design that is both professional and luxurious. 

The bold, black background because I wanted all the focus to be on the design without having any distractions. I added a message of ‘Reuse Recover Rediscover’ so every customer is aware of the message. I took some inspiration from this design in my next design however I made my next design a lot more professional. 

In my original design the colours and layout were too simple and i wanted something that would stand out, so I changed my design to make sure I achieved that, as well as following the client brief. The client brief told me I needed to create a healthy fizzy drink with an option of five flavours including a strawberry, banana, mango, pineapple and apple. This first design doesn’t really aim at the correct target audience as its more likely to be purchased by 13 to 16-year-olds, as it looks too similar energy drinks like Monster. The brief requires me to target an audience of 16-25 , so I wanted to change my advert and make sure I used colours, layouts and graphics that would attract the correct audience. 

I had to ensure that I improved my design from background to and add shape and depth to the advert to make it interesting and enticing. 

In my final design, I needed to add colour and actually show off what the design of the can looks like. 

 

As I practiced and tested more features on photoshop, I finally completed the design I felt was effective for a cross-media campaign, from colour, font and designs.

Firstly, for my print advert, i wanted to make sure it was sized for a magazine page. I added branding right in the middle of the advert to establish brand awareness. I also added a colour background as it makes the advert pop out and makes it instantly more enticing, I also added bubbles at the top and bottom as it makes the audience feel thirsty because bubbles represent liquid and hydration, which might trigger people to go and buy one. I added an exciting colour splash coming out of the can so people know what the drink looks like and what they might want to buy; I did this as it also creates a feeling of thirst and need which will make them want to buy a can. I added a recognisable message “resist the temptation” as a way for people to recognise how badly they might want the drink and for them to go and buy one. I did this as it make create a crave for the drink through curiosity which will drive people to try it. Also, the can is a sleek and modern design which is bound to create attention in the market, with multiple selection which will make people want to try both. I also added social media’s in the bottom as a subtle promotion.

Here is my print advert and I made sure I matched my print advert for a sucfessful cross-media campaign. Just like the print advert, I used attractive font, colours and graphics that are nice to look at and create need for my product. I used the bubbles to create thirst and along with that I used the bright liquid which creates desire and thirst to try the drink. I used the same message and branding make sure the cross-media campaign makes sense and is effective. As well as that, I used a neutral purple colour background as a way to make sure all attention is on the design and not a bright distracting background. I also promoted the same social media to make sure people can hear about updates and new products from the brand.

TV