P3: Pitch Documentation

Production Schedule

Conventions:

• The date that the advert is released is important because the advert can be subjective and may only be effective at certain points of the year, such as sportswear during the summer or back to school adverts during summer holidays.
• Place of purchase is important because it depends how accessible it is, such as whether the brand has global stores or is limited to a specific country.
•  Branding such as logos, brand symbol or prominent images can boost a brand sales because one good advert can create a positive look for a brand.
• Persuasive text, images and colours will help to boost the performance of an advert because it is really easy to get peoples attention as long as you do it in the correct way.

Genre:

• Specific images create a certain type of representation for an advert. Companies must consider what is appropriate for the genre they are portraying. Images should also be framed in relevant places because images connect and engage with an audience. Images give off thoughts and emotions, whilst they also portray a narrative that sometimes words can't describe. Also, a lot of people are better visual learners, therefore showing the brand instead of telling may benefit a wider audience and may have a lasting effect on people. 

Proposed Launch dates:

My campaign can run on pulsing scheme from January to late spring, because i believe my drink will be more popular among gym-goers because it is something that can refresh them and is healthy. I want my campaign to run all year around but i want planned spikes in my campaign when most people will buy my product as it is not seasonal based.