P2 & P3 Planning/ Brand Develop - fizzy drink campaign

Pitch

My product is a healthy hydration drink that is suitable for a variety of different groups of people (including old, young, gym-goers, gamers or people sensitive to caffeine). My drink will contain 20% coconut water, and will not contain any other artificial colours, flavours or caffeine or added sugars. This will help me target my correct audience of 16–25-year-olds, who predominantly focus on their health. This drink was designed to be enjoyed by almost anyone to improve anyone's quality of life.

Social Grade

The social grade my campaign will be targeting is social grade C1, C2, D and E as my drink is not aimed at administrative people. My drink is healthy, fruity and fizzy drink, which could be seen as unprofessional to some audiences.

Mode of address

My advert will communicate to the audience through indirect address as my campaign will not contain any dialogue and the character will not look at the camera.

Shot types: Medium shot, Panning shot, Top-down/High angle shots

Song in background:

Moodboards