D1 Legal and ethical

 Unit 20 D1 Legal and Ethical

 

Copyright

I must ensure that all material in my advert were created by me, such as videos, audio/music, designs and graphics. I created all graphics on my can including shapes and PNG images. I made sure i complied with copyright laws because i could get into a lot of trouble if i used content that didn't belong to me, which could have ranged from a strike on my advert, or to lawsuits that could create a bad image on my brand. Copyright in my adverts includes graphics, sounds, fonts, and even possible layouts.

 

Royalties

I must make sure any music I use is either royalty free or I pay for royalties to use, and just like the music, I must ensure all footage, graphics and designs are all royalty or that I have paid for royalties. I used a subscription to epidemicsound.com which gives me full royalties to download and use all sound effects on that website.

 

Offensive language/behaviour

My advertisement doesn’t contain any speech however it does contain an actor so I must ensure all expressions and gestures are lawful and not offensive. I must also ensure all actions in this advert are mature and reasonable to make sure it is suitable to all groups of people. According to ASA my advert must be lawful and must not contain any offensive material, the rule states that ads must not contain anything that is likely to cause serious or widespread offense, and special care must be taken to avoid causing offense on the grounds of race, religion, gender, sexual orientation, disability and age.

 

Violence

My advert contains scenes with an actor in it however no dangerous or violent acts were committed during the production of my adverts. Including fighting, arguing or harassments. This makes sure it can air on any channel without any limitations. It also makes sure my brand looks professional.

 

Representation

My advert doesn’t specifically target one specific race, religion, gender or sexuality and is non. This is great for my brand because because it means i can have a very wide audience, whether it be male, female, young, old, of ethnicity or even not or even from specific countries. I wanted to make sure it aimed at as wide of an audience as possible and i think i achieved this successfully.